T. Rowe Price Associates Inc.

	'96 (in $ 000s)	% Change From '95
Revenue	586,000	33.4
Net Income	98,000	30.0
Rank Last Year: 9

Description:
T. Rowe Price is one of the nation's largest mutual fund companies, as well as a major manager of employee pension funds and other investments. The funds had more than $48 billion in assets under management at the end of the year.

Business Resume: Contact Info -- 100 East Pratt St. Baltimore, Md. 21202 410-345-2000 Main Business -- Mutual funds Founded -- 1937 Chairperson -- George A. Roche President -- George A. Roche Employees -- 2,500 D.C.-Area Employees -- 5

Development:
Continued growth at T. Rowe Price has led the company to expand into three new buildings in Owings Mills, signifying a shift from its downtown Baltimore headquarters. Operations that require public interaction, such as marketing and investing, will remain in Baltimore, while behind-the-scenes operations will be housed in the Owings Mills offices. The first building, a 64,000-square-foot technology center, opened in November. The center supports all of the company's technology needs, including record-keeping and telecommunications. The other two buildings are slated to open in the fall.

George J. Collins, who had been president and chief executive since 1984, stepped aside earlier this month. George A. Roche, who joined the firm as an equity analyst in 1968 and has served as chief financial officer since 1984, assumed control of the management committee that directs the family of funds.